The SWAG Awards

Presented by Secretsos™ at the Infinite Franchisee® Conference

What is SWAG?

Every business owner dreams of a life defined by SWAG – Sanity, Wealth, and Gratitude™—where success is measured not just by profits, but by fulfillment, freedom, and the ability to give back.

The Infinite Franchisee™ Conference brings franchisees, franchisors, and suppliers together to unlock to SWAG with a holistic agenda that blends business, emotional, spiritual intelligence with real-world action. 

The SWAG Awards are a highlight of the conference – celebrating those who embrace their potential, make strategic moves, and lead by example, and support others in the journey toward a life of SWAG.

Know someone who fits that description? Nominate them—or yourself—today.

Why Nominate or Apply for a SWAG Award?

  • Prestige: Be recognized on stage at the Infinite Franchisee™ Conference, the industry’s only event focused on holistic personal and professional growth.  
  • Credibility: SWAG Award recipients receive a powerful badge of honor to showcase in their businesses, marketing, and franchise system.  
  • Connection: All nominees, finalists, and nominators receive exclusive invitations to the conference and access to a vibrant, supportive network.  
  • Inspiration: Finalists’ stories are highlighted, creating role models and raising the bar for the entire franchise industry.

2025 SWAG Award Categories

Transformation Award

For franchisees who have evolved from daily operators to inspiring business leaders—scaling up, investing in themselves, and setting new standards for success.

Impact Leader Award

 For franchisees who go above and beyond to support and uplift peers, build strong teams, and create a culture of collaboration.

Franchisee-First Award

For franchisors who put their owners’ success and well-being at the heart of every decision—closing the “franchise gap” with real, measurable results.

Supplier Champion Award

For suppliers and vendors who deliver more than a service—empowering franchisees and franchisors through education, advocacy, and true partnership.

Infinite Ally Award

For anyone in the franchise world—franchisee, franchisor, or supplier—who bridges gaps, builds partnerships, and champions unity across the ecosystem.

Franchise Young Professional Award

Recognizing franchise professionals under the age of 35 employed by a franchisor, franchisee, or supplier that embody enthusiasm for franchising and a commitment to supporting franchisee success through the positive impact they make in performing their role with excellence.

Dr. John Hayes Future of Franchising Award

For a franchising professional, influencer, and thought-leader that advances a vision for the future of the business model that is inclusive, equitable, profitable and aligns with Christian values.

How It Works

  1. Choose the Right Category: Review the award descriptions and decide which best fits your nominee—or yourself!
  2. Submit a Nomination: Fill out the simple form below. You can nominate anyone in the franchise industry, including yourself. Nominations close October 31, 2025. 
  3. Attend the Conference: Finalists will be invited and recognized live at the Infinite Franchisee® Conference. All nominees will be honored and receive special invitations.

Nominate Someone

(Or Yourself)

for a SWAG Award

Nominations are now closed. Attend the Infinite Franchisee® Conference November 17-18 to find out who will be awarded.

Frequently Asked Questions

Who can be nominated?
 Anyone in the franchise world: franchisees, franchisors, or suppliers.

Can I nominate myself?
 Absolutely! Self-nominations are encouraged.

Can I submit more than one nomination?
Yes, you can nominate as many individuals or organizations as you believe are deserving.

When will the winners be announced?
 SWAG® Award winners will be recognized live at the Infinite Franchisee™ Conference. Finalists will be notified in advance.

Questions?
 Contact us at support@secretsos.com or connect with us on social media.

Nominate Now—Help Us Elevate Franchising

Take a moment to recognize someone making a real difference. Submit your SWAG® Award nomination and help us set a new standard for excellence, gratitude, and success in franchising.

Presented by the Infinite Franchisee™ Conference & Secretsos™—because we Never Leave a Franchisee Behind.™