Never leave a franchisee behind.
Secretsos™ is The Franchisee Intelligence Agency. We exist to turn franchise ownership into confident execution-stronger decisions, healthier unit economics, better leadership, and less chaos at the operator level. Built for franchisors, franchisees, and suppliers who want performance to be repeatable-not personality-dependent.
The Problem We Solve (and What the Market Won’t Admit)
Franchising has an uncomfortable truth:
Most systems are excellent at getting a location open.
Far fewer systems are built to keep franchisees winning after the ribbon-cutting.
That’s where franchisees get stuck-buried in daily operations, guessing on marketing, unsure of their numbers, reacting instead of leading, and losing time they can’t get back.
The result: avoidable churn, inconsistent performance, and franchisees who feel alone when the pressure hits.
Non-negotiable at Secretsos: never leave a franchisee behind.
What Secretsos™ Is:
Secretsos™ is a performance and professional development platform designed to close the “execution gap” between opening and scaling.
Think of us as the intelligence layer inside the franchise ecosystem:
- The training that sharpens decision-making under pressure
- The weekly rhythm that turns learning into implementation
- The leadership and financial clarity that protects margins
- The community that raises standards and reduces isolation
We complement brand operations-not replace them.
What Makes Us Different - The Franchisee Intelligence Agency
Most programs give information.
Secretsos™ builds execution.
Franchisees don’t lose because they lack motivation. They lose because they lack:
- a repeatable decision framework
- a weekly implementation rhythm
- financial visibility and cash-flow control
- leadership systems that scale teams
- support when urgency is real
Secretsos™ Academy is built to deliver those capabilities in a way franchisees can actually sustain while running a business.
Who We Serve
For Franchisors
Raise franchisee performance, retention, and consistency by strengthening the business mastery that sits beyond operational training.
You get: stronger operators, cleaner financial decision-making, leadership development, and fewer “silent struggles” that turn into avoidable failures.
For Franchisees
Build a business that works-without you carrying the entire weight of it.
You get: clarity on numbers, a marketing rhythm that produces leads, sales skills that convert, leadership systems that retain team members, and weekly execution support.
For Suppliers & Partners
Become the partner franchisees actually want-by aligning with the outcomes they care about: profitability, time, and operational stability.
You get: access to a serious operator audience, stronger adoption, better retention, and a platform built on trust.
The Secretsos Standard - How We Operate
Everything we do comes back to one principle:
If a franchisee is in the system, they deserve the tools, coaching, and support to win.
That standard shows up as:
- Practical training franchisees can implement immediately
- Weekly accountability so progress doesn’t fade
- Leadership development for the moments that break most owners
- Community support so franchisees stop operating in isolation
The People Behind the Standard
Secretsos™ isn’t “content.” It’s operators and coaches who’ve built, scaled, and led inside real franchise and multi-unit environments. Every expert here owns a lane-so franchisees get answers that work in the field, not theory that sounds good.
Brandy Craft
Franchise Relationship Development | Multi-Unit Franchise Owner/Operator | Banking & Operations Leader
Alyssa Furling
Client Experience & Accountability | Multi-Unit Franchise Operator | Real Estate & Food-Safety Leader
April Porter
April Porter is a business strategist, attorney, and former award-winning multi-unit franchisee dedicated to helping franchise owners and independent business owners scale with confidence. As the founder of Secretsos™, a business intelligence agency, she provides entrepreneurs with the education, funding, and strategic support they need to grow beyond daily operations and step into true leadership. Her expertise helps business owners transition from being the operator stuck in the day-to-day to the CEO leading a high-performing, scalable business.
A trailblazer in both franchising and small business development, April created the Infinite Franchisee® Mentorship Program, a proprietary system that teaches franchisees and entrepreneurs business intelligence, strategic decision-making, and leadership skills. She believes success isn’t just about having the right systems—it’s about developing the entrepreneurial mindset and executive-level strategy to scale efficiently, whether within a franchise model or an independent business.
April also founded the SWAG™ Conference (Sanity, Wealth, and Gratitude™) in 2023, an annual event designed to help business owners realign with their goals and scale sustainably. This event serves as both a strategic growth summit for small businesses and a brand conference platform for emerging franchisors.
Recognized as a Top 10 Woman of Distinction in Franchising and a Top 100 Global Franchise Influencer, April is an advocate for business owners who want more than just survival—they want freedom. She is the host of the #1 Franchisee Podcast on Apple, The Infinite Franchisee Show, where she shares actionable insights for business growth. Her contributions to the industry have been recognized with the Chairman’s Award for Distinguished Service to the Franchising Industry from the American Association of Franchisees and Dealers, as well as an inclusion in the Marquis Who’s Who of America in 2023.
April’s background as a prosecuting attorney turned franchise owner fuels her analytical, strategic approach to business. She scaled her franchise locations from one to three profitable units in under three years, ultimately selling them at a premium. Her business strategies were so effective that her franchisor adopted them company-wide, and now, she teaches business owners how to implement those same high-impact strategies in their own companies.
Her mission is clear: help franchisees and small business owners escape the “employee mindset” and step into true entrepreneurship, unlocking financial independence and a business that thrives—without relying on them to run every detail. Whether scaling a single-unit business, expanding a franchise empire, or transitioning from operator to CEO, April gives business owners the blueprint to work smarter, grow faster, and lead with confidence.
Allyson Chavez
Allyson Chavez is a prosperity and success coach specializing in helping high-achieving entrepreneurs and professionals eliminate struggle, reshape their reality, and create lasting wealth and joy with ease. As the creator of The Prosperity Approach: Success Without Struggle, Allyson teaches individuals how to break free from hustle culture, shift their mindset, and unlock extraordinary results—without burnout or overwork.
Allyson’s journey to success wasn’t conventional. Despite building a thriving six-figure business, she found herself overwhelmed, overworked, and $150,000 in debt by 2018. Determined to find a better way, she redefined her approach, focusing on alignment, mindset, and strategic shifts. In just four months, she turned everything around—scaling her business from $2,500 a month to $40,000 a month, generating $232,000 in six months, and even shedding 45 pounds effortlessly.
Now, Allyson teaches others how to break through mental and financial ceilings, rewire limiting beliefs, and achieve phenomenal success without stress and struggle. Through live events, group mentoring, and private coaching, she guides her clients—entrepreneurs, executives, and professionals alike—to tap into their full potential, elevate their financial prosperity, and transform their lives with confidence.
A sought-after international speaker, Allyson has been featured on CBS, NBC, ABC, FOX, and numerous media outlets for her work on mindset, prosperity, and success strategies. She is also the bestselling author of The Prosperity Approach and a respected sales and communications trainer. Her coaching blends proven business strategies with mindset mastery, helping clients replace struggle with flow and intention.
Based in Salt Lake City, Utah, Allyson is a devoted wife and mother of four. She loves luxury travel, well-crafted romance novels, and her three mini Yorkies—Zeus, Xandra, and Bennett Fritz Reginald Wendall Chavez III, Esq. (affectionately called Bennie). She credits her deep faith as a guiding force in her success, but more than anything, she believes anyone can achieve
Cassie Lincoln
Cassie Lincoln is a business strategist, leadership coach, and mindset expert committed to help professionals and business owners unlock their full potential. As the Chief Strategist and Managing Partner at Distinctably, she has pioneered transformative strategies that help individuals and organizations grow, innovate, and thrive in an ever-changing business landscape.
With nearly 20 years of experience in change management, business consulting, and executive leadership, Cassie specializes in workforce transformation, leadership development, and digital innovation. She helps businesses streamline their operations, scale sustainably, and build high-performing teams that operate with clarity and confidence.
Cassie is also a LinkedIn growth expert and personal branding strategist, known for turning LinkedIn profiles into powerful business assets. As a leader in AI-driven content strategy, she has created a system that blends human creativity with AI efficiency, making it easier than ever for professionals to amplify their voice and connect with their ideal audience.
A Harvard alum with a background in marketing and management, Cassie’s expertise spans motivational theory, business strategy, and operational leadership. She is also a Top 3 Influencer in LinkedIn Growth on Favikon, recognized for her ability to help entrepreneurs and executives maximize their impact on the platform.
Beyond business, Cassie is passionate about mentorship, mindset coaching, and helping individuals break free from autopilot mode to live and lead intentionally. She believes that titles don’t make leaders—actions and behaviors do, and she empowers her clients to build confidence, communicate with authority, and scale their success with purpose.
Whether guiding high-level executives, entrepreneurs, or ambitious professionals, Cassie’s mission is clear: help leaders develop the strategies, systems, and mindset needed to thrive in today’s fast-paced world.
Dr. Christine Manukyan
Dr. Christine Manukyan is a Wholistic Wellness Coach™, Functional Medicine Practitioner, Business Mentor, and 6-time #1 Bestselling Author. She is the Founder and CEO of STORRIE Institute® and STORRIE Wellness™, leading the Wholistic Wellness Revolution™ and setting a new gold standard of care.
Transitioning from a successful career as a Clinical Pharmacist with over 13 years in Corporate America, Dr. Christine experienced a personal health transformation, losing over 100 lbs and becoming a natural bodybuilding athlete and marathon runner. This journey ignited her mission to empower others to optimize their health without pharmaceuticals.
She holds a Doctorate in Pharmacy and is Board-certified in Clinical Hypnotherapy, Neuro-Linguistic Programming (NLP), Emotional Freedom Technique (EFT), and Reiki. Her expertise is further complemented by education from Harvard Medical and Business Schools, along with training in Dr. Joe Dispenza’s HealthCare Practitioner Program.
As a sought-after speaker and top-ranked Wholistic Vitality™ Podcast host, Dr. Christine has graced stages worldwide and has been featured in top publications such as FORBES, Yahoo, ABC, and CBS.
Through her work, Dr. Christine is committed to helping visionary leaders and entrepreneurs elevate their health to amplify their impact, influence, and income.
John Briggs
John Briggs is a seasoned Certified Public Accountant (CPA), author, and entrepreneur with nearly two decades of experience in taxation and accounting. He is the Founder and CEO of Incite Tax, a firm recognized for its unconventional approach to tax services, particularly catering to small business owners, investors, and 1099 recipients.
John’s journey in accounting began with early exposure to the traditional models of large firms, which inspired him to create a distinctive, client-focused practice. This led to the establishment of Incite Tax, a firm that challenges conventional norms and emphasizes proactive tax strategies to maximize clients’ financial well-being.
As an author, John has contributed to the field with works like “Profit First For Microgyms,” providing financial guidance tailored to fitness entrepreneurs. His newest book, “The 3.3 Rule,” focuses on work productivity and avoiding burnout, reflecting his commitment to fostering sustainable business practices.
Under John’s leadership, Incite Tax has grown into a multi-million-dollar enterprise with a team of over 70 professionals. The firm is known for its bold motto, “The IRS sucks,” reflecting a client-first mentality and a commitment to helping clients retain more of their hard-earned money.
John’s innovative approach extends to his firm’s culture, where he emphasizes building a lasting and positive work environment. He shares insights on this topic in various forums, including discussions on building a strong organizational culture.
Through his work, John Briggs continues to revolutionize the accounting industry by advocating for client empowerment, challenging traditional practices, and promoting financial literacy among small business owners.
Brandy Craft
Brandy Craft is a franchise owner-operator turned relationship and operations leader who helps franchisees become stronger, more confident business owners. After building, operating, and successfully exiting her own multi-unit franchise business for a profit, Brandy brings the franchisee’s perspective to every conversation-because she has lived the decisions franchise owners are forced to make under pressure.
With extensive banking experience in branch leadership and consumer and commercial lending, plus time as Vice President of Operations for a multi-business organization spanning convenience retail, gaming, property management, and trucking, Brandy blends operational reality with financial discipline. At Secretsos™, she helps identify the hidden gaps that derail franchise performance-cash flow clarity, operational systems, and practical business strategy-and ensures franchisees get the resources and support to close them.
Brandy joined Secretsos™ for one reason: “Never Leave a Franchise Behind.” She believes the strongest franchise systems are built when franchisors and franchisees work in sync-and when owners have business education that goes beyond the basics.
Lisa Gregory
Lisa Gregory is a business coach, corporate leader, and leadership development expert with a passion for helping professionals and organizations enhance their performance and impact. With extensive experience in leadership coaching, operational strategy, and organizational effectiveness, Lisa has empowered countless professionals to optimize their strengths, improve team engagement, and drive business growth.
Lisa’s background includes a distinguished career in corporate leadership, where she led high-performing teams, implemented large-scale business strategies, and played a pivotal role in organizational transformations. Her experience gives her unique insight into the challenges executives face in scaling businesses, leading teams, and fostering innovation while maintaining operational efficiency.
As the President of Coaching Matters, Lisa leads executive coaching programs, leadership development workshops, and business consulting initiatives designed to transform both individuals and organizations. Her approach focuses on self-awareness, strength-based leadership, and practical strategies for overcoming challenges in today’s fast-paced business world.
An accomplished author, Lisa wrote Stuck No More: Practical Self-Coaching for Everyday Problems, a guide to help professionals navigate obstacles, develop resilience, and achieve personal and professional breakthroughs.
Whether working with emerging leaders, seasoned executives, or business owners, Lisa’s mission is clear: empower professionals to lead with confidence, overcome challenges with clarity, and build businesses that thrive.
Alyssa Furling
Alyssa Furling ensures Secretsos™ doesn’t just deliver strategy – it delivers follow-through. As Director of Client Success & Accountability, she facilitates weekly Mission Meetings, keeps Agents connected to the right experts and resources, and helps translate big goals into the next practical moves that drive progress.
Alyssa is a second-generation, multi-unit franchise owner with 16+ years of real-world operating experience to acquisition. She has led operations across as many as 11 QSR locations and approximately 115 team members, making her fluent in the realities Agents face: staffing, customer experience, cash flow decisions, compliance, and growth under pressure.
Her business background also includes 16 years in commercial and residential real estate management and 12 years in food safety training and licensing. Alyssa has been recognized with Springfield Business Journal 40 Under 40 (2019), a 2021 Humanitarian Award, and the 2025 Women Entrepreneurs of Central Illinois Community Champion Award. She joined Secretsos™ to live out the mission: never leave a franchisee behind-especially in the gap between insight and execution.
Jared Moss
Jared Moss is a corporate strategist, mergers & acquisitions (M&A) expert, and legal advisor specializing in helping business owners structure their companies for acquisition, growth, and long-term success.
With extensive experience in fintech, real estate, blockchain, and corporate law, Jared has played a pivotal role in guiding entrepreneurs through high-stakes negotiations, business sales, and strategic partnerships.
With a law degree from the University of Oregon School of Law, Jared’s background in corporate law, due diligence, and business valuation enables him to navigate the complexities of mergers and acquisitions with precision. He has advised on multi-million-dollar transactions, ensuring seamless transitions for business owners looking to scale, sell, or strategically restructure their companies.
Jared is passionate about helping entrepreneurs position their businesses for high value exits, whether through acquisition, investment, or expansion. His expertise in financial structuring, deal negotiations, and risk mitigation makes him a sought-after advisor for business owners preparing for their next phase of growth.
Whether working with fast-scaling startups, established enterprises, or investment firms, Jared’s mission is to maximize business value, optimize deal structures, and help owners achieve successful transitions with confidence.
Lauren Asselin
Lauren Asselin is the creative force behind bold, story-driven branding and visual experiences that help businesses turn vision into visual impact. With a camera in one hand and design software in the other, Lauren blends artistic flair with strategic thinking to create scroll-stopping visuals, intentional design, and brand assets that truly connect.
In addition to her creative expertise, Lauren is an award-winning sales professional with three years of experience in individual sales, group sales, and sales training. This unique blend of design excellence and sales acumen allows her to create visuals that don’t just look good — they convert. Lauren understands how buyers think, how teams sell, and how visual storytelling can directly support revenue growth.
From custom brand visuals and publications to photography that captures the soul of a business, Lauren’s work sits at the intersection of creativity and commercial strategy. Whether she’s building a brand from scratch or elevating an existing one, she brings organized execution, creative direction, and a get-it-done mindset to every project.
Having worked with everyone from solo entrepreneurs to full teams, Lauren thrives on turning abstract ideas into tangible, high-impact brand assets — never cookie-cutter, always custom. Her resourceful, hands-on approach is rooted in a lifelong love of creativity and a deep respect for the work business owners put into building something meaningful.
When she’s not designing for clients, Lauren can be found sipping Cuban coffee, tending her garden, working on new creative projects, or learning alongside her husband, AJ. She brings heart, discipline, and bold creative vision to everything she touches — helping businesses ensure their visuals work just as hard as they do.
Angela Louis
Angela M. Louis, SPHR, SHRM-SCP is a seasoned Human Resources Professional with extensive experience in law firm administration, operations, and business leadership. She currently serves as the Director of Administration at The Simon Law Firm, P.C., where she oversees various aspects of firm management, including human resources, operations, and organizational development.
In her role, Angela addresses the unique challenges of scaling professional service businesses, emphasizing the key traits necessary for successful office administration, leadership development, and high-performance team management. Her expertise includes strategic planning, talent management, operational efficiency, and fostering a positive workplace culture, making her insights invaluable to business owners looking to build strong, sustainable teams.
Angela’s knowledge provides a unique perspective on hiring, training, and retaining high-performing employees, optimizing business operations, and creating systems that allow business owners to scale successfully. Her insights help business owners navigate the people side of business growth, ensuring they have the right team and leadership strategies in place to achieve sustainable expansion.
Lauren Asselin
Lauren Seiler is a dedicated Franchisee Advocate and Marketing Director at Ask April Porter, specializing in empowering franchisees to eliminate business owner chaos, build wealth, and achieve a life of freedom. In her role, Lauren connects franchisees to free resources and strategic guidance, helping them navigate the complexities of business ownership and scale their enterprises effectively.
With a passion for supporting entrepreneurs, Lauren focuses on delivering tailored marketing strategies and operational insights that drive growth and profitability. Her commitment to fostering a supportive community for franchisees underscores her dedication to their success and well-being.
Through her work at Ask April Porter, Lauren continues to make a significant impact in the franchising industry, guiding business owners toward sustainable success and personal fulfillment.